Looking to stand out in Google with SEO-friendly blog posts? Let’s help you find the right way to do it. There are around 90% of pages get absolutely no traffic from Google. This isn’t because their content is lackluster; it’s simply because they haven’t optimized it enough. However, to stand out in SERPs and draw traffic, one needs to come up with SEO-friendly content. Let’s find out how you can do that.
Why Are SEO-Friendly Blog Posts Important?
SEO stands for search engine optimization, and it is the blanket term for all activities that are done in order to raise the position of a website in the SERPs.
SEO-friendly blog posts are those that are written in order to conform to the guidelines of the search engine. They play a role in getting the website ranked higher in the search results so that it can generate more traffic.
Consequently, these types of blog posts are necessary because they play an active role in raising the number of leads that your business generates.
6 Ways to Come Up With SEO-Friendly Blog Posts And Increase Site Traffic
Now that we know the basics, let’s dive right into the six ways you can come up with SEO-friendly content for your blog posts:
1. Be Picky With Your Topics
Some topics are more popular than others. This is why choosing the right topic is so important. It doesn’t have to be the most trending topic. And it doesn’t need to be an in-demand topic, either. But it should be a good topic that’ll attract your audience.
For example, if you are looking for a unique niche, you can take a look at what your competitors are publishing and see if there is anything that they haven’t touched on yet or if they have covered it in too much detail.
Now, things like this are easier said than done. However, there are unique takes on each and every topic out there. For instance, you’ll find many topics like this:
“7 Ways You Can Market Your E-commerce Business.”
However, you’ll rarely find topics that are something like:
“7 Things Ecommerce Marketers Should Focus On After Finding Success.“
Topics like the latter one are intriguing, and they’ll capture the attention. They’ll also beg the questions, such as:
- What do you do after becoming a successful eCommerce business?’
- How do you continue ranking high in SERP?
These are the questions that’ll come to your audience’s minds and the questions you’ll have to answer in your content. The idea here is to touch on a subject that not many people are talking about in your particular niche or industry.
This way, you will stand out with something unique and offer a new perspective to your target audience. Moreover, it’ll also help you establish your authority as a viable name in your niche. And it’ll make search engine crawlers think you’re creating unique and integral content.
2. Write An Attractive Title
A good headline is a key to grabbing people’s attention and making them click on your article. It should be catchy, short, and relevant. There are many ways to come up with a good headline. For example, you can use trending topics as headlines for your articles. You can also use a title that is in-demand
However, that doesn’t mean you cannot work on it further. There are literally hundreds or thousands of blogs with a similar topic as yours. Some of them are so generic you could hear the audience yawn from another country. Something like this:
“How To Create A Content Marketing Strategy?”
Topics like this would have been great in 2014, at the cusp of 2015. However, we’re living in 2022, at the cusp of 2023. So, they don’t work anymore, as they don’t offer anything informative or viable in their titles. Nowadays, people believe in numbers and promises.
Here are the same topics with more flair:
“7 Tactics To Create A Long-Lasting Content Marketing Strategy.”
As you can see, it already sounds better than the first title. So, what exactly is it doing that the first one fails to do? Here is a list:
- The latter promises the exact number(s) of strategy;
- It makes a bold promise (long-lasting);
- It offers individual/specific methods (7 tactics);
- It’s a lot more attractive than a simple question.
Nowadays, the former would be much better used in FAQs rather than the article’s main headline. Whereas the latter is much more akin to drawing attention from both your target audience and search engine crawlers.
That’s why you need to come up with headlines and topics that are more likely to bring the audience to your website and blog—increasing the site traffic in the process.
3. Use Backlinks—Interlinks And Outbound Links
The use of backlinks is not a new thing. It has been in use for a long time now. However, it is important to note that the way backlinks are used has changed over time. There are many types of backlinks, and they can be used for different purposes. Here’s what you need to know:
- The most common type of backlink is the inbound link, which refers to links that point to your site from other sites on the internet.
- Another type of backlink is called an outbound link, which refers to links that point away from your site on another website or page.
There are many benefits associated with using both inbound and outbound links effectively, but there are also some drawbacks if you don’t use them properly.
The biggest benefit of using these links is that they help improve your search engine rankings by increasing the number of sites linking to you or mentioning you online. Which will increase your visibility on Google and other search engines like Yahoo! and Bing.
But you need to ensure that you’re using a blend of inbound and outbound links in your content. So, what’s the best way to gather inbound links?
- Find guest-posting websites;
- Allow affiliates to guest post on your blog;
- Build original content portfolio;
- Improve the domain authority of your website (remove spank, broken links, orphan pages, etc.)
These are some of the tactics that can help you create a viable Backlinking strategy. As for internal linking, you need to ensure that you connect your articles with one another.
This interconnecting will improve your website’s domain authority. Hence, with each blog post, you will be improving your blog’s ranking and helping it rank higher in SERP.
4. Take Care of Plagiarism
Plagiarism can be very harmful to your blog since it can bring about penalties from the search engines. One of the most important aspects of optimizing content is making it unique.
The first thing that you have to do to make your content is to see the parts that are coming back as plagiarized. For this, you can use a plagiarism checker. There are a lot of them available online, but some of the popular and accurate ones include:
Coming back to the point, once you find out the plagiarism in your content, you can take the necessary steps to remove it. For this you can use the following methods:
- Adding the plagiarized parts in quotation marks
- Adding citations
- Rewording the plagiarized parts
5. Use Keywords in Subheadings
Keywords are your best friend in increasing site traffic. However, what’s even more important for your use using those keywords properly. Experts say that a good-quality SEO blog needs to feature around 1-2% of keyword density in the text.
That means 1-2 words in every 100 words need to be your keywords. Now, if you don’t use this wisely, the acceptable threshold will be broken, and you’ll end up keyword stuffing. So, a clever way around it is by using the keywords in subheadings. Why is that?
- It’ll naturally ask for more keyword usage;
- It’ll make way for using related keywords;
- It’ll allow you to use keywords in a specific area—creating a keyword cluster.
That’s why, whether you’re using H2 or H3 in your content, you need to use keywords in your subheadings. And when you do, you’ll see how naturally you can fit the keywords within your text.
6. Be Informative & Actionable
Your content needs to be informative and actionable to make an impact on site traffic. But, it’s important to discern the difference between informative text and actionable text. Here’s a brief definition of each:
- Informative content is content that informs, educates, and entertains the reader. It is also a type of content that is meant to inform or describe a complex idea in simple words.
- Actions are the steps a person can take in response to the content’s information, such as buying a product or clicking on an ad.
The main goal of informative and actionable content is to make sure it has instructions on what the reader should do next. It should be interactive and help readers take some sort of action.
Whether it’s signing up for your newsletter, downloading your eBook, or simply reading more articles on your blog. Therefore, always focus on making your content more actionable and informative for your target audience.
These are the six tactics you need to employ to come up with SEO-friendly blog posts each time. When you focus on these types of SEO tactics, you will notice a marginal increase in your site traffic each time. So, focus on these aspects of SEO content to rank higher in SERP and draw more organic traffic.