With more than 3.8 billion social media users now online, businesses are increasingly capitalizing on this reach by using social media to attract new customers, foster relationships, and generally raise their profile. Customers no longer respond to traditional advertising, but they do respond to information they find interesting or useful. The internet has created a way for customers to share reviews easily and created a landscape for companies to share information with a much wider audience. But businesses cannot ignore that utilizing search engine optimization (SEO) is just as crucial for businesses as social media.
Search Engine Optimization
Businesses that already have an online presence are well aware of the importance of ranking high in Google search engine results pages (SERPS). Achieving the top position for your target keywords can make all the difference to whether your business thrives or fails. While businesses often consider organic SEO and social media marketing as two very different things, when it’s handled well, social media can be a huge boost to your SEO. While these two entities should be viewed as complementary to each other, you will need to understand how to best use social media for SEO to do this effectively.
SEO Online Marketing
SEO online marketing combines on and off-page strategies that work together to achieve your goals. When an SEO agency takes on your campaign, it will use a combination of both on and off-page SEO to achieve the best possible results. On-page SEO comprises of the changes you will physically make to your website so that it can rank higher. This may include creating content, keyword targeting, and implementation and page speed optimization. Off-page SEO is focused on the strategies that happen away from your website to improve your Google rankings such as email marketing, link building, and social media marketing.
Ways To Boost Social Media SEO
Everything you do towards boosting your social media marketing efforts needs to be aligned with your SEO strategy. You can do this by focusing on always publishing high-quality content that’s original and gives value to your audience. It’s not about stuffing content full of keywords but producing content that naturally attracts links and offers people what they are looking for and easily climbs the search engine ladder. Another important tactic is encouraging social sharing to ensure your content reaches many more people. By using targeted content to connect your business to a larger segment of social media, you increase the reach of your message and brand’s visibility.
Measure Your Performance
In order for you to know whether your SEO and social media strategies are working, you need to know where you are going and measure your progress. Whatever your marketing goals, you need to be measuring and analyzing your actions and results so you can achieve better results in the future. Accurately tracking and measuring the metrics will show you whether your investment is paying off or you need to review and adjust your strategy to make it work better for your business.
For businesses of any size and industry, social media is a potential goldmine of new customers and also existing customers who could provide repeat business. Creating a good social media campaign by utilizing SEO will enable your business to effectively connect with more people quickly, while also helping to grow your customer base and brand.