You have the best CBD gummies around, you have meticulously put together a business plan for your CBD company. Now it is time to get your website up and running. This is the pulse of your business, and likely your biggest expense so far. In order to keep up your momentum, it is essential that you find a designer that can give you precisely what you have in mind.
Web designers who work exclusively within the hemp and cannabis industries are going to have the expertise that few other web designers have. They understand measures needed to ensure full legal operation, and they know just the right layouts and themes for your best CBD gummies website. If you can afford a specialty web designer, this may be the easiest way to guarantee you get exactly what you need.
These companies will likely be the most expensive designers to work with, however. While you don’t want to cut corners with your web design, you may need a more basic designer who can help you get the job done without all the bells and whistles for a CBD specialist designer.
Regardless if you are operating on a DIY budget or have some capital to invest in creating an expensive website, don’t make the mistake of choosing the first designer you find in your price range. You do not want to sink all your money into a website you ultimately hate, and this happens more often than you would imagine. With a little time and preparation, you can find the web designer who understands exactly what you want and has the experience to make your CBD products shine like these from Verma Farms.
Know What You Need
The web designer is the expert, and they will know more precisely how to articulate your needs and translate that into a website, but it’s a good idea to know what you want your website to look like, which products you are selling, what you want the user experience to be like, and your intention for expansion in the future. Don’t be afraid to ask a million questions even if they feel silly. Your questions will help your designer understand your needs almost as much as the instructions you give, and the way they respond will help you determine if they are a match for your CBD gummies business.
Do You Already Know Someone?
Building a website is a little like a game of telephone. You have a picture in your head, you tell the designer what you want, then the designer translates that onto your site. If you knew how to build your website, you would likely be the best person to build it because it eliminates the middleman. The second best option is someone you know because they have experience with your communication style. Ask around in your network to see if there is anyone who can help you get your site up and running.
Does the Designer Have Experience With eCommerce?
Customers will leave your shop without purchasing anything if your website is hard to use. Some designers mainly create informative websites for services or brick-and-mortar shops, so they may not have a whole lot of ecommerce experience. Before you hire anyone, ask for examples of estore sites they have created, and find out how much experience they have with the format.
Do They Have Experience With Cannabis Industries?
Even if they don’t work with a specialty agency, you may be able to find designers who have experience working in the cannabis or high-risk industries. While this is not an absolute must as long as you know exactly which precautions need to be taken, it is helpful to know you can relax a little with someone who understands how to market CBD products.
Know the Price-Change Policies
Some web designers communicate everything about their process and fees. Others simply keep taking your phone calls and adding to the bill. Make sure you know precisely what is included in the price you’ve been quoted, and discuss their policies about communication if they are adding to the cost.
Some people are all about the sale, but they don’t deliver what they promised. You do not want this to happen with your web designer, especially if you are short on time or money. Hopefully, you find someone you really click with, and you form a partnership to create what you are looking for and better. Before you sign any contracts, check for reviews of the designer you are considering, even if the person is your friend.
Whatever your budget is, you can find exactly the person you need to give you what you are looking for. You don’t have to settle, and you should keep looking until you have the right person to handle your CBD gummies website with the same care you have put into starting your business. Be diligent about doing your research to know what you need, the right questions to ask, and what to look for. Don’t be shy about asking questions, because it is through building a rapport that your designer will be able to build the CBD gummies website that reflects your brand perfectly.