AFrame is a transaction management and CRM platform for real estate professionals, bringing contacts, listings, contracts, and transactions into one system. Teams can use customized templates, task and action plans, document templates, merge-field email generation, and custom data fields. CRM tools include contact categories, relationship ratings, ownership, milestone reminders, advanced search, and targeted mass email. Reporting covers pipeline visibility, individual and team performance, built-in reports, and client-facing analytics for independent transaction coordinators. Branded portals for agents, buyers, and sellers can share marketing activity, showings, feedback, and tasks, with controls to hide details. Listed integrations include email and calendar platforms, ShowingTime, Supra, Zapier, Mailchimp, SendGrid, and an open API. Cognito Forms and Jotform submissions can flow into transactions through Zapier. AFrame offers a free plan for managed agents and a 30-day trial with full platform access. Standard user plans are month-to-month, ranging from 54.00 USD per month for 1–5 users to 14.00 USD per month for 16 or more users.
Who it is for
AFrame is aimed at transaction coordinators, real estate agents, and brokers managing growing teams. Its portals and reporting also suit independent transaction coordinators working with clients.
What is good
- Combines CRM, listings, contracts, and transactions.
- Includes branded portals for agents, buyers, and sellers.
- Supports visibility controls and record ownership.
- Offers a 30-day trial with full platform access.
- Connects Cognito Forms and Jotform submissions through Zapier.
What to know first
- E-signatures are not available.
- Compliance checklists are not available.
- Standard user plans are priced per user.
Verdict
AFrame brings transaction workflows, CRM, reporting, and client portals together for real estate teams. It may be worth considering if those workflows matter more than e-signatures or compliance checklists.
AFrame plans and pricing
All plansCompared on real estate transaction management software
- Free plan
- Yes
- E-signatures
- No
- Document templates
- Yes
- Deadline automation
- Yes
- Compliance checklists
- No
- Audit trail
- Yes
