Anteriad Buyer Intent is part of Anteriad Marketing Cloud, a self-service or managed B2B platform for data, campaigns, and analytics. Marketers can monitor custom intent topics to identify prospects showing signs of being in market, while NLP-powered recommendations suggest topics for targeting. Buying groups can be built manually or dynamically, then targeted and measured, including contacts showing intent who were not initially selected. Users can define and export audience segments and buying groups to a DSP or another platform of their choice. Campaign capabilities include demand orchestration, cross-channel optimization, programmatic advertising, intent-driven content syndication, analytics, and real-time reporting. Marketing Cloud lists 8,000+ US intent topics, 343 million global digital contacts, and 76 million global businesses. Available data fields include industry, company size, revenue, job function, job level, title, and skillset; some fields are limited to the US. Intent and technology-install data are specified as US-only. The platform lists CRM and marketing automation integrations but does not name partners, and API access is available. Anteriad also describes delivery through DaaS, API, partner platforms, and Marketing Cloud. Pricing is available on request.
Who it is for
The platform is aimed at B2B organizations seeking demand generation, qualified leads, and pipeline improvement. It may suit marketers who want to work with intent data, buying groups, and campaign activation in one platform.
What is good
- Monitors custom intent topics
- Recommends intent topics using NLP
- Builds buying groups manually or dynamically
- Exports segments to a chosen DSP or platform
- Provides API access
What to know first
- Intent data is specified as US-only
- Technology-install data is specified as US-only
- Pricing is available on request
- Integration partners are not named
Verdict
Anteriad Buyer Intent combines intent monitoring and buying-group targeting with campaign analytics and activation options. Prospective customers need to request pricing, and the listed intent and technology-install data is US-only.
Compared on B2B contact data providers
- API access
- Yes
