Boomerang

Overview

Founded in 2010, Boomerang brings email timing and inbox management together with tools for finding and booking meeting times. That breadth can reduce the need to handle these tasks separately, particularly for busy professionals. It is less suited to someone who only occasionally schedules a message: Basic allows just 10 message credits a month, counting messages scheduled with Boomerang features.

Account eligibility is an important distinction. Personal is for Gmail addresses, while Basic, Pro and Premium support Gmail and Google Workspace accounts. The Outlook product page describes use by sales and business people, small businesses, freelancers, executives and people with crowded inboxes.

Key features

Email management and writing

Send Later, follow-up reminders, snoozing, read receipts and Inbox Pause address different parts of managing email. Automated follow-ups and recurring messages are useful for repeat correspondence, while Respondable uses AI to offer real-time help with making emails more actionable and choosing a tone. The combination is most relevant to people handling email as a daily workflow; the 10-credit Basic allowance is a meaningful constraint for regular use.

Meeting coordination

Meeting Poll lets invitees vote on a time, while Bookable Schedule, Free/Busy sharing and Suggest Times cover other scheduling needs. Bookable Schedule supports multiple calendars and, on the Gmail product page, integrates with Zoom and Google Meet. The Outlook product page names Microsoft Teams and Zoom. These options make Boomerang useful when email and meeting coordination overlap, though the value depends on needing those particular workflows.

Security and support

Boomerang says it holds SOC 2 certification for enterprise security and compliance. Premium includes priority support; the enterprise offering adds a dedicated customer success manager, onboarding and customized training. Those services make the enterprise option more relevant to organizations seeking implementation help than to individuals choosing a personal email utility.

Pricing

Boomerang is freemium, with a free plan and a 30-day trial. The free Basic plan is free and includes 10 message credits per month for Gmail and Google Workspace accounts. Because Boomerang-feature scheduled messages count against the allowance, it is best for light use rather than sustained email workflows.

• Personal — 4.98 USD per month, billed annually: Unlimited message credits and iPhone and Android apps, for Gmail addresses. It removes Basic’s credit cap, but does not support Google Workspace accounts.
• Pro — 14.98 USD per month, billed annually: Unlimited credits for Gmail and Google Workspace, plus advanced Inbox Pause, advanced Respondable and recurring messages. This is the more suitable tier for regular users who need those additional controls.
• Premium — 49.98 USD per month, billed annually: Unlimited credits, Track by Default, priority support, Toolbox and Salesforce/CRM integration for Gmail and Google Workspace. The higher price is most defensible for users who need its tracking, CRM integration or support benefits.

Personal, Pro and Premium prices are annual-billing rates; compare them on that basis when choosing a plan. The enterprise offering has custom pricing and includes a dedicated customer success manager, onboarding, customized training and priority support.

Platforms

Boomerang is available on Android, iOS, the web and as a browser extension. Personal includes iPhone and Android apps, while account support differs between plans: Personal is limited to Gmail addresses, and Basic, Pro and Premium support Gmail and Google Workspace accounts.

Who it's for

Boomerang is a good fit for professionals and small businesses managing crowded inboxes, recurring follow-ups and meeting coordination. Gmail users who want mobile apps can consider Personal; Gmail or Google Workspace users who need unlimited credits and advanced controls can look to Pro or Premium. It is a weaker choice for occasional email scheduling, for which Basic’s monthly credit limit may be too restrictive, or for Google Workspace users considering Personal.

Pros and cons

• Pro: Email controls, automated follow-ups and several meeting-scheduling tools sit in one product, which suits people whose work spans both correspondence and calendar coordination.
• Pro: Pro and Premium support Gmail and Google Workspace accounts, and paid plans provide unlimited message credits.
• Pro: Premium includes Salesforce/CRM integration and priority support; the enterprise offering adds onboarding and customized training.
• Con: Basic’s 10 monthly message credits can run out quickly for people who schedule or manage messages regularly.
• Con: Personal supports Gmail addresses only, so Google Workspace users must choose a different plan.
• Con: Personal, Pro and Premium prices are annual-billing rates, a commitment to weigh against the monthly credit cap on Basic.

Alternatives

Consider Email Scheduling Software to compare products in the category. For specific alternatives:

• Mixmax has a free plan with 20 tracked emails per month and up to 50 sequence recipients per month; its listed Inbox Copilot plan costs 29.00 USD per month. Choose it when those tracking and sequence allowances better match the work.
• FollowUpThen offers 50 active followups per month on its free plan, which is free forever, and a Base Plan at 5.00 USD per month. It is an option when active-followup volume is the priority.
• Yesware has a free plan with basic email-open and attachment tracking, 10 campaign recipients per month and Meeting Scheduler. It may suit readers focused on those tracking and campaign functions.
• Outplay offers a Free Forever plan for one user, two mailboxes and 2,000 active prospects per month. It is worth considering when that prospect allowance and mailbox limit fit the need.
• Scurry is another freemium option with a Seedling plan listed as free forever.
• YAMM offers a free plan with 20 recipients per day and one user, plus Pro Gmail at 25.00 USD per year for 400 recipients per day and one user. It may fit users whose main constraint is daily recipient volume.
• Right Inbox has a free Limited plan for solo use with five emails per month. It is an option for solo users whose needs fit that smaller allowance.
• Snov.io offers a trial with 50 credits, 100 recipients and one email warm-up slot. Consider it when those trial allowances suit your evaluation.

Verdict

Boomerang is a strong choice for Gmail or Google Workspace users who regularly handle follow-ups, inbox management and meeting coordination, with Pro offering the clearest step up for unlimited credits and advanced controls. The central trade-offs are Basic’s 10-credit monthly cap and Personal’s Gmail-only eligibility; choose another option if either limit conflicts with your account or workload.