Clare

Overview

Clare is an AI self-help service for adults seeking mental health guidance through conversations, calls and messaging. It is best suited to people who want regular, accessible support alongside structured coping exercises, rather than psychotherapy or crisis care.

Its combination of phone calls and WhatsApp support makes it more conversational than an exercise-only tool, while its free access is limited to daytime hours. Clare also describes a separate clinical AI offering for organizations handling admissions.

Key features

Users can follow a weekly call schedule or start a phone call when it suits them, and can message Clare on WhatsApp. Conversation memory, behavioral coaching, guided exercises and human escalation are listed among its capabilities. That mix may suit someone who wants ongoing support in a familiar format; people who prefer self-guided reading or exercises may get less from the conversation-first approach.

Exercises and coping tools draw on self-compassion, stress management, positive psychology, resilience and meditation. Clare’s maker says psychologists curate the content and advisors oversee it. The service also offers crisis resources, but it is not traditional psychotherapy and should not be treated as urgent care. Clare recommends professional help for persistent or strong anxiety symptoms; its terms exclude people with bipolar or psychotic disorders, acute substance dependence or acute suicidality.

For organizations, Clare presents a clinical AI product for clinic and practice admissions. Its homepage says automated intake assessments save practitioners 60 minutes of assessment time and describes WhatsApp chat and phone calls as employee access options. The maker calls integration easy, but names no specific integrations, so organizations should confirm fit before relying on it in an existing workflow.

Clare says it does not sell user data, processes health information only with explicit consent, and will delete data on request. It also says user data is not used to train its systems or models, and states that it is HIPAA and GDPR compliant. The service is restricted to people aged 18 and over.

Pricing

The free plan is free and allows calls and messages from 9 am to 5 pm daily in the user’s local time. That is a useful way to try the service, but the hours rule out around-the-clock access.

The Monthly plan costs 4.99 USD per month, billed monthly, and includes unlimited calls and messages, a 7-day free trial and cancellation anytime. It suits someone who wants ongoing access without committing for a year. The Annual plan is priced at 29.99 USD per year and includes the same unlimited calls and messages, 7-day trial and cancellation terms; its billing description also says “billed monthly” and shows “$8.33/month,” so confirm the charge schedule before subscribing.

Premium costs 99.99 GBP per year, billed £99.99 annually, and adds 24/7 access alongside unlimited calls and messages. It is the clearest fit for someone who needs access outside the free plan’s daytime window, but the listed price is in pounds rather than dollars. The 7-day trial is stated for Monthly and Annual, not Premium.

Platforms

Clare is available on Android, iOS and the web, with phone calls, WhatsApp and SMS also listed as access channels. The combination gives users several ways to reach the service, though each channel may suit a different routine.

Who it's for

Clare is a reasonable fit for adults who want conversational self-help, recurring calls and practical exercises, especially if WhatsApp or phone support is more appealing than a standalone app routine. It is not suitable for people under 18, those in the excluded clinical situations, or anyone seeking psychotherapy or help for acute suicidality.

Pros and cons

• Pro: Calls can be scheduled or started on demand, giving users more flexibility than a fixed weekly check-in alone.
• Pro: Unlimited calls and messages on paid plans remove the free plan’s daytime access cap.
• Pro: The maker states that health data is processed only with consent and is not used to train its systems or models.
• Con: Free calls and messages are restricted to 9 am–5 pm local time, limiting support outside those hours.
• Con: Clare does not replace psychotherapy and excludes several serious or acute conditions, narrowing its role for people who need clinical care.
• Con: Annual pricing appears with conflicting billing descriptions, so subscribers should verify the payment schedule.

Alternatives

For a broader set of options, browse AI Mental Health Chatbots. Choose GiGi if you want a web-based freemium alternative. Dr. Riya by Mindtalk is a free option on Android, iOS and web that does not offer diagnosis, prescribing or therapy.

Thrive AI may suit Android or iOS users who want free blogs and self-assessments, though its free plan has no AI-guided exercises. Mentis offers tracking, journaling and core CBT activities on Android and iOS, with a limited AI plan and chatbot on its free tier. Noa by Anshap is worth considering if you want its core features at no cost and without paywalls.

Blue Fever is another free option for iOS and macOS. CBT without a Therapist: Helpy may be a better fit for people who want a free thought journal, exercise library and first course modules, with limited AI chat replies. ephoria is an alternative for Android and iOS users considering a paid service with a free trial.

Verdict

Clare is best for adults who want recurring conversational self-help through calls and messages, supported by guided exercises. Its strongest reason to choose it is the flexible call-and-message format; look elsewhere if you need psychotherapy, support for an excluded condition, or dependable access beyond the free plan’s daytime hours without a paid subscription.