Dealer-Mate is dealer management software for car, motorcycle, RV, heavy truck, boat and equipment dealerships. It supports financing and insurance workflows, including creating and recapping in-house, bank, lease or cash deals. Inventory records can be sorted and filtered, then uploaded to dealer websites and other third-party sites. Listed inventory connections include Kelley Blue Book and Black Book, with automatic publishing to Craigslist, Cars.com, Autotrader.com, eBay Motors and Facebook. Its web-based CRM includes lead management, showroom control, business development, auto-trade, database and reporting modules; the maker says it has no per-user fees. Parts & Service covers work orders, mechanic scheduling, branded estimates and invoices, part barcodes and service histories. Dealer-Mate integrates with Dealertrack and says deals can be submitted to more than 1,000 lenders. Cloud plans range from 119.00 USD per month to 79.00 USD per month with annual billing; local desktop access starts at 65.00 USD per month. There is no free plan, and the listed trial lasts 30 days. The company says it was established in 1987 and is based in Los Angeles.
Who it is for
Dealer-Mate suits dealerships across the vehicle and equipment categories it supports, especially those seeking inventory, sales, CRM and service workflows in one DMS. Buyers can choose cloud access or local desktop options.
What is good
- Inventory can publish to listed third-party sites
- CRM has no per-user fees, according to the maker
- Dealertrack integration supports lender submissions
- Parts & Service includes work orders and service histories
- Data conversion from other DMS software is offered
What to know first
- No free plan is listed
- Demo account has most settings disabled
- Local Area Network license covers up to three workstations
- Cloud plans have different billing terms
Verdict
Dealer-Mate covers sales, inventory, CRM, lender connections and service operations for several dealership types. Ask for a live demo to review the software beyond the limited demo account, and compare cloud and local billing options.
Dealer-Mate plans and pricing
All plansCompared on automotive CRM software
- Free plan
- No
- DMS integration
- Yes
- SMS messaging
- Yes
- Mobile app
- Yes
- Lead source capture
- Yes



