Google Meridian

Google Meridian is ranked #1 of 23 in marketing performance management software on The Geeks Club. It runs on API, Linux, macOS, Self-hosted, Web. There is a free plan.

Google Meridian plans and pricing

All plans

Meridian Open-Source Free Free for anyone to use · Open-source MMM library developers.google.com · 29 Sept 2026

Compared on marketing performance management software

Free plan: Yes
Budget planning: Yes
Forecasting: Yes
Scenario planning: Yes
ROI reporting: Yes
Currency support: multi_currency

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Google Meridian

Product: Meridian is an open-source marketing mix modeling library for building, running, and analyzing Bayesian models with causal inference capabilities.
Budget planning: Meridian supports budget optimization and scenario planning to help teams assess marketing channel allocation.
Experiments: Meridian GeoX is an open-source solution for running geo experiments and using their results to calibrate marketing mix models.
Model features: Meridian supports reach and frequency modeling for video and search query volume data to control for organic demand.
Calibration: Meridian supports automated calibration using geo-experiment results and provides expanded model health diagnostics.
Scale: Meridian Studio is a Google Cloud powered enterprise platform that lets measurement teams run up to hundreds of models simultaneously.
Security: Google describes Meridian Studio as a secure, UI-based solution with a governed and automated workflow.
Integrations: Google's MMM Data Platform helps gather brand campaign data across Google Ads and Display & Video 360.
Model inputs: The Scenario Planner notebook expects a trained model stored in Google Drive or Google Cloud Storage that the notebook can access.
Support: Meridian offers community discussions and expert support through Discord, and technical troubleshooting through GitHub.
Audience: Google describes Meridian as designed for cross-functional measurement teams, including marketing analysts, business users, data scientists, and technical practitioners.
Open source: Google provides the Meridian source code and methodology papers to support transparency and user auditability.
Limit: Scenario Planner report generation assumes at least one trained model is available in accessible Google Drive or Google Cloud Storage.
What it does: Meridian is an open-source Bayesian marketing mix modeling framework for estimating channel ROI and contribution, modeling response curves, and planning budgets.
Price from: Free

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Where it ranks on The Geeks Club

Best Marketing Performance Management Software in 2026#1 of 23

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Sources

developers.google.com/meridian/mmm· checked 28 Sept 2026
developers.google.com/meridian/docs/scenario-planning/meridia· checked 28 Sept 2026
developers.google.com/meridian/geox· checked 28 Sept 2026
developers.google.com/meridian· checked 28 Sept 2026
developers.google.com/meridian/studio· checked 28 Sept 2026
developers.google.com/meridian/support· checked 28 Sept 2026
developers.google.com/meridian/docs/basics/meridian-introduct· checked 29 Sept 2026
developers.google.com/meridian/docs/advanced-modeling/reach-f· checked 29 Sept 2026