Keen

Keen is ranked #3 of 23 in marketing performance management software on The Geeks Club. It runs on API, Web. There is no free plan. A free trial is offered.

Compared on marketing performance management software

Free plan: No
Budget planning: Yes
Forecasting: Yes
Scenario planning: Yes
ROI reporting: Yes
Planning horizon: annual

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Keen

Purpose: Keen OS is an AI-native marketing operating system for measuring media spend, automating weekly plans, and forecasting the likelihood of hitting business goals.
Method: Keen says its platform is built on Bayesian econometrics and separates marketing lift from external macroeconomic shifts.
Measurement: Keen says it quantifies ROI across brand and commerce and can measure long-term brand effects.
Planning: Keen turns measurement into weekly buying plans tied to revenue and profit goals.
Forecasting: Keen says it generates goal probability forecasts with up to 95% accuracy and provides revenue ranges and risk analysis.
Access options: Keen lists a SaaS platform, a Keen MCP and Headless API, and a managed service as ways to access Keen AI Cortex.
Integrations: Keen says it can integrate with 275+ tools and partners, with examples including HubSpot, AWS, Snowflake, Meta, Google, TikTok, and Shopify.
Agency planning: Keen Planning Module is described as a self-serve media planning tool for agencies that works without client data input.
Trial: Keen's platform page offers a free trial, but the page does not state its duration or terms.
Security and privacy: Keen links to a Security page and says its use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including Limited Use requirements.
Support: Keen's site lists [email protected] and (938) 223-0085 as contact details.
Audience: Keen describes itself as serving FORTUNE 500 companies and other marketing leaders, and its planning module page also presents a solution for agencies.
Product: Keen is an AI-native marketing operating system built on Bayesian econometrics that measures media spend, automates weekly plans, and forecasts the likelihood of reaching goals.
Measurement: Keen says it quantifies incremental impact across brand and commerce while separating marketing lift from external macroeconomic shifts.

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Where it ranks on The Geeks Club

Best Marketing Performance Management Software in 2026#3 of 23

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Sources

keends.com/platform/· checked 2 Oct 2026
keends.com/integrations/· checked 2 Oct 2026
keends.com/platform/planning/· checked 2 Oct 2026
keends.com/privacy-policy/· checked 2 Oct 2026
keends.com/about/· checked 2 Oct 2026
keends.com/contact/· checked 3 Oct 2026
keends.com· checked 28 Sept 2026