HT Easy GA4

Free plan · paid from $59/yr

What the maker publishes

Audience

The maker identifies website owners, content creators, e-commerce businesses, SEO specialists, digital marketers, small business owners, app developers, and marketing agencies as intended audiences. source

Availability

The WordPress.org listing provides installation through the WordPress dashboard or by uploading the plugin folder to the site’s wp-content/plugins directory. source

Conversion funnels

Yes source

E-commerce reports

E-commerce reports include transactions, revenue, purchase revenue, product views, cart additions, checkout activity, and top products. source

Ecommerce tracking

Yes source

Events

The plugin lists e-commerce events for product views, category views, add to cart, checkout initiation, and purchases. source

Event tracking

Yes source

Free plan

Yes source

Free version

The WordPress.org listing says the plugin is free and offers additional paid commercial upgrades or support. source

Google connection

Users can connect a Google Analytics account or enter a GA4 Measurement ID manually; connecting an account enables property selection and reports in WordPress. source

Privacy

Its GDPR Notice can show a customizable cookie consent popup and delay analytics tracking until consent is given. source

Product

HT Easy GA4 connects WordPress sites to Google Analytics 4 and displays analytics reports in the WordPress dashboard. source

Security access

The configuration guide describes the Google Analytics account permission granted to the plugin as secure read-only access. source

Setup diagnostics

The GA4 Inspector checks whether gtag, the GA4 script, and dataLayer are present and functioning, but the maker says it cannot guarantee tracking accuracy. source

Standard reports

Standard reports include sessions, page views, bounce rate, top pages, referrers, countries, user types, and device types. source

Support

The maker lists one year of support with each paid annual plan and provides video tutorials and documentation. source

Tracking exclusions

The configuration guide says site owners can exclude WordPress user roles, including administrators and shop managers, from tracking. source

WooCommerce

WooCommerce integration tracks e-commerce activity, and the maker’s documentation says e-commerce tracking requires the Pro version of both HT Easy GA4 and WooCommerce. source

Checked against the maker's pages on 11 Oct 2026.