Best Web Analytics Tools in 2026
Updated
In short: Zoho Apptics is ranked #1 of 141 as of 2 October 2026, ahead of PostHog and Visitor Analytics (TWIPLA). The best-ranked option with a free plan is PostHog. The lowest first paid tier on this page is OpenPanel at $2.08/mo.
Choosing web analytics tools starts with the questions you want your site data to answer. Compare event tracking, conversion funnels, and ecommerce tracking, then consider session recordings and API access for working with those results. Data retention and monthly visitor limits help clarify what each option accommodates, while free-plan availability and the listed Paid from price are useful cost points. Zoho Apptics, PostHog, and Visitor Analytics (TWIPLA) are among the tools to compare. Matomo, Amplitude, Heap, Mixpanel, and Contentsquare are also included. Weigh the listed capabilities against the behavior you need to understand and the data you want to keep.
141 web analytics tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Zoho Apptics Top pick · 9.3 Free plan · Free
#2 PostHog Runner-up · 8.7 Free plan · Free
#3 Visitor Analytics (TWIPLA) Also great · 8.7 Free plan · $2.99/mo
- Free planFree trial AndroidapiiOSLinuxmacOSWebWindows
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan AndroidapiiOSLinuxmacOSself-hostedWebWindows
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free planFree trial api
- Free plan
- Yes
- Paid from
- $2.39/mo
- Monthly visitor limit
- 400 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms$2.99/mofirst paid tier About Visitor Analytics (TWIPLA)Visit site - Free plan apiself-hosted
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms€275/mofirst paid tier About MatomoVisit site - Free plan api
- Free plan
- Yes
- Paid from
- Free
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan api
- Free plan
- Yes
- Monthly visitor limit
- 10,000 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatformsFree About HeapVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $120/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms$120/mofirst paid tier About MixpanelVisit site - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free trial AndroidapiiOSself-hostedWeb
- Free plan
- Yes
- Paid from
- $2.50/mo
RecognisedDocumentedFree planFree trialPlatforms$2.08/mofirst paid tier About OpenPanelVisit site - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- $4.99/mo
- Monthly visitor limit
- 2,000 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planFree trialPlatforms$4.99/mofirst paid tier About HitstepsVisit site - api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- $79/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planFree trialPlatforms$99/mofirst paid tier About KISSmetricsVisit site - Free plan Web
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms$16.58/mofirst paid tier About MonsterInsightsVisit site - Free trial api
- Free plan
- Yes
- Paid from
- $9/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planFree trialPlatforms$9/mofirst paid tier About StatableVisit site - Free trial api
- Free plan
- No
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms£49/mofirst paid tier About TinyAnalyticsVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $19/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planFree trialPlatforms$19/mofirst paid tier About SingleAnalyticsVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $14/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms$14/mofirst paid tier About ActionLab AnalyticsVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $9.99/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planFree trialPlatforms$6.67/mofirst paid tier About ClickyVisit site - api
- Free plan
- No
- Paid from
- $9/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planFree trialPlatforms$9/mofirst paid tier About Plausible AnalyticsVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatformsFree About PugVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $4/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planFree trialPlatforms$4/mofirst paid tier About StatsVisit site
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which web analytics tool is ranked first on The Geeks Club?
Zoho Apptics is ranked #1 of 141 with a score of 9.3. PostHog is second and Visitor Analytics (TWIPLA) third.
How many of these have a free plan?
20 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, OpenPanel has the lowest first paid tier we found: $2.08/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on. Paid placements never change a rank.