Inrō is a web-based platform for automating Instagram direct messages and using an AI Agent to turn social interactions into qualified conversations and sales. Automations can start from comments, story replies, DMs, mentions, referral links, or other events, then send messages or links, collect information, or hand a conversation to AI. The AI Agent can answer questions, qualify leads, recommend offers, share booking or checkout links, and follow up in a brand’s tone. Campaigns support scheduled targeted broadcasts and multi-step messages to selected contacts. Inrō also creates, schedules, and publishes Instagram posts, reels, and stories, with controls for captions, tags, locations, alt text, and reel covers. Integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API, and Meta Pixel, with more through Make. It also provides a REST API, webhooks, and an MCP server. Inrō runs in a browser without installation. A free plan is available; Pro starts at €12.99/mo and includes a 14-day trial.
Who it is for
Inrō is aimed at direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants, and agencies that use Instagram to communicate with customers or prospects.
What is good
- Free plan includes three active automations.
- Automates Instagram messages, comments, Stories, mentions, and ads.
- AI Agent can qualify leads and share booking links.
- Publishes Instagram posts, reels, and stories.
- Direct integrations include Shopify and Stripe.
What to know first
- Free plan is limited to 100 active contacts monthly.
- Free plan allows three campaigns per month.
- REST API cannot read inbox history.
Verdict
Inrō combines Instagram messaging automation, AI-assisted conversations, campaigns, and content publishing in a browser-based service. The free plan has stated contact and usage limits; Pro starts at €12.99/mo.
Inrō plans and pricing
All plansCompared on messenger marketing software
- Free plan
- Yes
- Channel support
- Instagram Direct Messages, comments, Stories, mentions, and ads
- Automated workflows
- Yes
- Broadcast campaigns
- Yes
- Contact limit
- 500 contacts
- Lead capture
- Yes
- Analytics level
- advanced
