Ruby CRM

Pricing on request

What the maker publishes

AI features

Ruby AI can update lead status, schedule follow-ups, transcribe calls and send a daily recap. source

Automated follow-up

Yes source

Documents

Ruby generates PDF brochures, NOCs and lease agreements from listing data in multiple languages and currencies. source

Founded

2025 source

Headquarters

Dubai, United Arab Emirates source

Lead import

Yes source

Lead management

It brings inquiries from Bayut, PropertyFinder, Dubizzle, Skyloov, Facebook, WhatsApp and CSV into a lead system that routes them to agents. source

Lead routing

Yes source

Listings

Users can create a listing once and publish it to Bayut, PropertyFinder, Dubizzle and Skyloov. source

Mobile

Ruby states that its mobile app is available for iOS and Android. source

Mobile app

Yes source

Other integrations

Listed integrations include Reelly, Meta Lead Ads, Google Calendar, Outlook and a public API for REST connections. source

Privacy

Ruby's privacy policy says CRM data is stored in encrypted databases hosted in the UAE or other compliant regions and that Facebook and CRM data is not shared or sold externally. source

Product

Ruby CRM is an AI-powered real estate CRM designed for UAE property brokerages. source

Property matching

Yes source

Security

The team and security page describes two-factor login, separate brokerage data, lead verification and expiring links for sensitive documents. source

Support

Ruby offers a 30-minute founder-led walkthrough and says it can be granted temporary read-only support access that expires automatically. source

Team and access controls

The product lists five roles—Admin, Manager, Agent, Marketing and Support—and multi-team support. source

Translation

Ruby says it translates WhatsApp conversations in more than 150 languages in both directions. source

WhatsApp

The CRM includes a per-agent WhatsApp Business inbox with voice notes, images, location pins and reactions alongside the lead. source

Who it serves

Ruby CRM says it is built for real estate brokers and property brokerages in the UAE. source

Checked against the maker's pages on 12 Oct 2026.