Statcounter

Free plan · paid from €9/mo · 30-day trial

What the maker publishes

API access

Yes source

API and export

Premium includes API access and CSV report export for further analysis or custom scripts, reports, widgets, and apps. source

Conversion and paid traffic

Conversion tracking measures the share of landing-page visitors who meet a website goal, while paid traffic analysis identifies repeat ad clicks by IP address. source

Founded

1999 source

Free plan

Yes source

Free plan limits

The Basic free-forever plan includes 5,000 sessions per month and 14 days of data retention; session replay recordings are an additional priced selection. source

Google Ads

The Google Ads integration associates ad and campaign details with visitor sessions and lets users block or unblock IP addresses from Statcounter. source

Google Ads data handling

Statcounter says IP blocking through its Google Ads integration is manual and requires the user to initiate it, and says it does not share Google Ads account data with third parties. source

Headquarters

Dublin, Ireland source

Heatmaps

Interactive heatmaps show areas receiving attention, overlooked elements, and clicks on elements that are not links. source

Integrations

Premium Plus includes Google Ads integration and UTM campaign tracking; Statcounter also describes syncing Google keyword data. source

Mobile apps

Statcounter lists apps for iOS, Android, and Windows, and says its mobile app can send alerts when individual visitors return. source

Purpose

Statcounter provides real-time website analytics that show visitor activity, location, device, navigation path, and visit history. source

Session recordings

Yes source

Session replay

Session Replay records visitor sessions so users can watch what visitors saw and did while browsing a site. source

Support

Premium includes live chat support, and the site also lists contact support and installation guides. source

Traffic reports

The reports dashboard includes traffic sources, visitor locations and engagement, system statistics, popular pages, and exit links. source

Trial

The site offers a 30-day trial without requiring a credit card and says users can downgrade to the free plan anytime. source

Website installation

Statcounter says installation uses a small code snippet and provides step-by-step guides for over 70 platforms, including WordPress, Shopify, Wix, and Squarespace. source

Checked against the maker's pages on 12 Oct 2026.