Best Lead Nurturing Software in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 28 as of 3 October 2026, ahead of Mautic and GetResponse. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is EngageBay at $11.04/mo.
Lead nurturing tools help organize follow-up with prospective customers over time. Compare behavioral triggers, delivery channels and visual workflow builders with lead scoring and CRM sync to understand how the listed features align with your process. Contact and workflow limits can help clarify scope, while free-plan availability and paid-from pricing provide plan details to weigh. HubSpot Marketing Hub, GetResponse and Mautic lead the ranking, with Zoho Marketing Automation and ActiveCampaign among the early entries. Consider how your team segments and follows up with prospects, then compare the automation and integration criteria alongside the limits and pricing information shown.
28 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Manago AI (formerly SALESmanago) Top pick · 7.8 
#2 Mautic Runner-up · 7.7 Free plan · €247.50/mo
#3 GetResponse Also great · 7.3 $1915.58/mo
- Free trial AndroidapiiOSWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms€247.50/mofirst paid tier About MauticVisit site - Free trial AndroidapiiOSWeb
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms$1915.58/mofirst paid tier About GetResponseVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 11.04 /user/mo
RecognisedDocumentedFree planFree trialPlatforms$11.04/mofirst paid tier About EngageBayVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Free plan WebiOSAndroid
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms$15/mofirst paid tier About Brevo ConversationsVisit site - Free trial Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free trial Web
- Free plan
- Yes
RecognisedDocumentedFree planFree trialPlatforms$59/mofirst paid tier About Aritic PinPointVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms$299/mofirst paid tier About KeapVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms$83/mofirst paid tier About OntraportVisit site - Free trial
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms - apiWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedFree planFree trialPlatforms€1,750/mofirst paid tier About ActitoVisit site - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$100/mofirst paid tier About Customer.ioVisit site - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - Web
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$219/mofirst paid tier About Maropost Commerce CloudVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms$20/mofirst paid tier About GroundhoggVisit site - Web
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$199/mofirst paid tier About OrttoVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$1,250/mofirst paid tier About Salesforce Marketing Cloud Account EngagementVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$279/mofirst paid tier About Maropost Marketing CloudVisit site
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on The Geeks Club?
Manago AI (formerly SALESmanago) is ranked #1 of 28 with a score of 7.8. Mautic is second and GetResponse third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, EngageBay has the lowest first paid tier we found: $11.04/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on. Paid placements never change a rank.