Best Marketing Automation Software in 2026
Updated
In short: Freshmarketer is ranked #1 of 131 as of 4 October 2026, ahead of Mautic and GetResponse. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is Freshsales at $0.75/mo.
Marketing automation software brings tools for email, leads, and customer journeys into a marketing workflow. Compare email automation and customer journeys with CRM integrations to see how the listed products address communication and customer data. Lead capture forms and lead scoring are relevant when assessing lead workflows; included contacts, a free plan, and paid-from pricing help clarify access and cost. The ranked entries open with HubSpot Marketing Hub, Freshmarketer, and GetResponse, followed by Zoho Marketing Automation and Klaviyo. Weigh the criteria against your priorities, whether that means capturing leads, organizing journeys, or automating email.
131 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Freshmarketer Top pick · 9.2 Free plan · $15/mo
#2 Mautic Runner-up · 9.1 Free plan · €247.50/mo
#3 GetResponse Also great · 8.7 $1915.58/mo
- Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- $15/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$15/mofirst paid tier About FreshmarketerVisit site - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Paid from
- $247.50/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms€247.50/mofirst paid tier About MauticVisit site - Free trial AndroidapiiOSWeb
- Free plan
- Yes
- Paid from
- $15.58/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$1915.58/mofirst paid tier About GetResponseVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planFree trialPlatforms - Free plan Web
- Free plan
- Yes
- Email automation
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan WebiOSAndroid
- Free plan
- Yes
- Email automation
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free trial WebiOSAndroid
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free planFree trial WebiOSAndroid
- Free plan
- Yes
- Paid from
- $120/mo
RecognisedDocumentedFree planFree trialPlatforms$120/mofirst paid tier About Twilio SegmentVisit site - Free trial Web
- Free plan
- No
- Paid from
- $14/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free trial AndroidapiiOSWeb
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$85/mofirst paid tier About CleverTapVisit site - Free planFree trial AndroidapiextensioniOSWeb
- Free plan
- Yes
- Paid from
- $15/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$0.75/mofirst paid tier About FreshsalesVisit site - AndroidapiiOSWebRecognisedDocumentedFree planFree trialPlatforms
- Free plan WebiOSAndroid
- Free plan
- Yes
- Paid from
- $9.60/mo
- Email automation
- Yes
RecognisedDocumentedFree planFree trialPlatforms$9.60/mofirst paid tier About SendPulseVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- $12.74/mo
- Email automation
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$11.04/mofirst paid tier About EngageBayVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- $16/mo
- Email automation
- Yes
RecognisedDocumentedFree planFree trialPlatforms$16/mofirst paid tier About OmnisendVisit site -
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Web
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - Free plan AndroidapiiOSmacOSWebWindows
- Free plan
- Yes
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
RecognisedDocumentedFree planFree trialPlatforms$24/mofirst paid tier About Intempt MarketingVisit site - AndroidapiiOSWebRecognisedDocumentedFree planFree trialPlatforms
- Free planFree trial WebiOSAndroid
- Free plan
- Yes
- Paid from
- $39/mo
RecognisedDocumentedFree planFree trialPlatforms$39/mofirst paid tier About ZixflowVisit site - Web
- Free plan
- No
- Paid from
- $1,250/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - WebiOSAndroid
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planFree trialPlatforms - AndroidapiiOSWebRecognisedDocumentedFree planFree trialPlatforms
- Free trial Web
- Free plan
- Yes
- Paid from
- $59/mo
RecognisedDocumentedFree planFree trialPlatforms$59/mofirst paid tier About Aritic PinPointVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- $17/mo
- Email automation
- Yes
RecognisedDocumentedFree planFree trialPlatforms$17/mofirst paid tier About Systeme.ioVisit site
Is your platform on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing automation software is ranked first on The Geeks Club?
Freshmarketer is ranked #1 of 131 with a score of 9.2. Mautic is second and GetResponse third.
How many of these have a free plan?
12 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Freshsales has the lowest first paid tier we found: $0.75/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on. Paid placements never change a rank.