Branch Universal Ads

Branch Universal Ads is ranked #1 of 38 in marketing attribution software on The Geeks Club. It runs on Android, API, iOS, macOS, Web, Windows. There is no free plan. A free trial is offered.

Branch Universal Ads plans and pricing

All plans

Basics Free free trial ad partners: limit of 3 · data partner webhooks: limit of 3 · ad partner postbacks: limit of 3 · custom ad partners: limit of 25 branch.io · 1 Oct 2026

Essentials Not published request a demo ad partners: unlimited · data partner webhooks: unlimited · ad partner postbacks: unlimited · custom ad partners: limit of 25 branch.io · 1 Oct 2026

Enterprise Not published request a demo CTV/OTT attribution · advanced SKAN modeling · APIs that flex to your stack · unlimited ad partners branch.io · 1 Oct 2026

Compared on marketing attribution software

Free plan: No
Multi-touch attribution: Yes
Attribution models: multi_touch
Offline data attribution: Yes
Revenue attribution: Yes
Data warehouse export: Yes

Best Branch Universal Ads alternatives

See all 12

7.8 Kochava Free plan

7.8 Tenjin Free plan

7.7 Singular Free plan

7.6 Zobrx Free plan

7.4 Dreamdata Free plan

6.8 Airbridge Free trial $40/mo

Branch Universal Ads

Purpose: Branch Universal Ads is an enterprise-grade ad tracking platform and mobile measurement partner that unifies ad performance data across web and app ecosystems.
Cross-platform attribution: Branch tracks web-ad clicks through app installs and conversions and attributes resulting revenue back to the original web ad.
Conversion tracking: The platform captures conversions across the customer journey and reports conversion rates by ad network, platform, ad set, or channel.
Deep linking: Deferred deep linking sends new users to specific content after installation, while Universal Links and Android App Links reengage existing users.
Attribution controls: Users can configure custom attribution windows down to the individual link level.
Postbacks: Users can customize which events trigger real-time postbacks for each ad network.
View-through attribution: Branch measures return on investment from ad impressions, clicks, and downstream conversions, including users who viewed ads without clicking.
Privacy measurement: Branch Universal Ads supports SKAdNetwork and App Tracking Transparency for compliant mobile ad measurement.
Ad integrations: Branch has prebuilt integrations for major ad platforms, publishers, and networks that can be enabled directly.
Named partners: Branch identifies Meta, Apple Search Ads, Google, X, TikTok, and OpenAI Ads among its advertising and attribution partners.
Security compliance: Branch states that it operates SOC 2-compliant infrastructure and follows GDPR- and CCPA-aligned data practices.
Data privacy: Branch says it minimizes data collection, does not collect or store sensitive end-user information, and does not rent or sell customer end-user data.
HIPAA support: Customers with protected health information can sign a Business Associate Agreement for HIPAA-eligible solutions, with isolated environments, strong authentication, and layered encryption.
Developer support: Branch provides a Help Center, Branch University training, SDK documentation, REST API guidance, and implementation resources for technical teams.

Visit site Alternatives

Where it ranks on The Geeks Club

Best Marketing Attribution Software in 2026#1 of 38

Is Branch Universal Ads yours?

Claim it for free: prove the domain, then correct facts, plans and screenshots. An editor reviews every change.

Claim it free Promote Branch Universal Ads

Sources

branch.io/universal-ads/· checked 1 Oct 2026
branch.io/partners/· checked 1 Oct 2026
branch.io/about/· checked 1 Oct 2026
branch.io/security/· checked 1 Oct 2026
help.branch.io/developer-hub/docs/developer-hub-overvi· checked 1 Oct 2026
help.branch.io/developer-hub/docs/native-sdks-overview· checked 1 Oct 2026
branch.io/pricing/· checked 1 Oct 2026