Factors.ai
Factors.ai is an account intelligence platform that helps teams identify companies visiting a website and combine account-level intent signals. It draws signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party sources. The platform aggregates account- and user-level engagement from awareness through a won deal, highlighting paths associated with wins and points where prospects drop off. Predictive scores based on intent, engagement, and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify visitors at the person level, though geography and job-title filters can narrow down likely visitors. Integrations include HubSpot, Salesforce, Zoho CRM, advertising services, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier, and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and compliant with GDPR, CCPA, and PECR. Paid plans start at $199/mo, and a free plan and 14-day trial are listed.
Who it is for
Factors is aimed at demand-generation marketers, CMOs, and sales teams at startups or enterprises seeking company-level intent and engagement signals. It may also suit teams that want CRM synchronization.
What is good
- Combines intent signals from multiple named sources.
- Tracks engagement across the buyer journey.
- Predictive scores support account prioritization.
- CRM synchronization is listed.
- Free plan and 14-day trial are listed.
What to know first
- Does not identify visitors at the person level.
- Paid plans start at $199/mo.
- Paid-plan data is deleted 90 days after cancellation.
Verdict
Factors brings company-level intent and engagement signals together for prioritizing accounts. Teams needing individual visitor identification should note that the product does not provide it.
Factors.ai plans and pricing
All plansCompared on web analytics tools
- Free plan
- No
- Paid from
- $199/mo
