GraceSoft Hospitality CRM

Overview

GraceSoft Hospitality CRM is a guest relationship and booking-workflow platform for accommodation businesses, especially operators that need guest visibility across properties. Its strongest case is connecting profiles, loyalty, marketing, and reservation activity; it is less compelling for buyers who need CRM in a lower-priced GraceSoft property-management plan.

Key features

Profiles, reservations, and guest access

The CRM brings guest profiles, communications, feedback, loyalty activity, and engagement into a shared record. It validates profiles against email and other identifying information to reduce duplicate records, and its direct integration with GraceSoft Easy InnKeeping PMS synchronizes guest profiles, reservations, loyalty activity, and communication history. That makes it a natural fit for existing Easy InnKeeping customers; properties using another PMS should weigh the value of this workflow against the direct integration advantage.

The Guest Hub lets guests update profiles, review reservation details and booking history, make payments, and purchase products or services. Staff can create and email quotations, accept guest payments, and convert quotations into confirmed reservations. Together, these workflows connect inquiry and booking activity rather than limiting the CRM to post-stay marketing.

Campaigns and loyalty

Campaign tools support segmentation by guest preferences and behavior, targeted promotional communications, and direct-booking opportunities. Loyalty features cover memberships, points, reward redemption, discounts, and membership tiers. The combination is useful for lodging operators trying to link repeat-guest incentives with more relevant outreach, though buyers should compare the value of those capabilities with the higher plan tier required for CRM in the property-management lineup.

Multi-property, integrations, and support

Unified guest profiles and interaction visibility across multiple properties give groups a way to preserve guest context between locations. Premium and Platinum property-management plans integrate with Booking.com, Airbnb, Vrbo, Expedia, and other channels without extra commission fees. Payment gateway integrations include Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory, and BridgPay.

GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process, or transmit cardholder data on its systems or premises. Support is available by live chat, phone, and email, 24 hours a day, seven days a week.

Pricing

GraceSoft offers a free Lite plan at no cost, with front desk, a booking engine for Facebook and websites, a payment gateway, basic reports, and email support only. It is a limited entry point for basic operations, not a substitute for the CRM workflows described above.

The paid property-management plans are billed monthly and cover Americas properties with 1–20 rental units: Basic is 89.00 USD per month, Advanced is 149.00 USD per month, and Premium is 199.00 USD per month. The comparison marks CRM as excluded from all three, so buyers choosing these lower tiers should not assume they include the guest relationship platform.

Platinum costs 259.00 USD per month for the same region and unit range, and adds CRM, QuickBooks, and PriceLabs integration. It is the relevant property-management tier for customers who want CRM included, but it costs more than the lower plans and its added tools matter only if they fit the property's needs.

The dedicated GraceSoft CRM has custom pricing. Its listed package includes setup and configuration, guest segmentation, automated email campaigns, interaction tracking, and reports. A 14-day trial is offered, but no CRM price is given, so buyers should request a quote before comparing its cost with the Platinum bundle.

Platforms

GraceSoft Hospitality CRM supports Android, iOS, and web access. Reservation sync, guest messaging, loyalty programs, marketing automation, and guest segmentation are supported capabilities.

Who it's for

The product is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches, and multi-property groups. It suits lodging operators that want guest engagement tied to booking workflows, particularly existing Easy InnKeeping PMS users and organizations that need guest context across locations. It is a weaker fit for buyers who require CRM in a lower-cost property-management plan or need a CRM whose pricing is known before contacting the vendor.

Pros and cons

• Pros: Guest Hub access, quotations, payments, and reservation conversion connect guest self-service and booking workflows.
• Pros: Shared profiles across properties and loyalty, campaign, and segmentation tools support coordinated guest engagement.
• Pros: 24/7 support by live chat, phone, and email gives operators multiple ways to reach assistance.
• Cons: CRM is excluded from Basic, Advanced, and Premium property-management plans, leaving Platinum as the included-CRM tier.
• Cons: Dedicated CRM pricing is custom, so its cost cannot be assessed without a quote.
• Cons: Lite includes only email support, making it a constrained choice for operators who need round-the-clock support access.

Alternatives

Hospitality CRM Software is the broader category to explore when comparing lodging-focused CRM options. Choose PageCRM if a freemium starting point matters: its free Starter plan has one team seat, 500 contacts, one WhatsApp instance, 50 AI messages per month, and 1 GB of storage. Consider Scidoo CRM if you want to request a demo for a paid CRM available across web, desktop, and mobile platforms.

BookOne CRM is another paid option with a free trial and plans covering front office, reservations, housekeeping, maintenance, reporting, and administration. HMS Flow Guest CRM & Loyalty may suit smaller properties looking for a room-count-based annual price: its 1–10 room plan is 325.00 EUR per year per property. HoteSoft Guest CRM offers a Starter plan at 299.00 USD per year for up to 20 rooms and three users, with a monthly billing option at $29/month.

D-EDGE CRM is another paid alternative. Hostly CRM may be worth comparing if an annual per-user platform plan with Guest 360 CRM and unlimited locations suits your licensing needs. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform available by demo request.

Verdict

GraceSoft Hospitality CRM is a strong fit for lodging operators who want guest profiles, loyalty, campaigns, and booking workflows connected, especially across multiple properties or with Easy InnKeeping PMS. Its clearest drawback is the plan boundary: CRM is included in the property-management lineup only at Platinum, while dedicated CRM pricing is custom. Choose it when those connected workflows justify the cost; look elsewhere if a lower-cost included CRM or upfront pricing is essential.