HMS Flow Guest CRM & Loyalty is a hotel module for organizing guest profiles, automating communications and encouraging direct repeat bookings. Profiles can bring together contact information, stay and spending history, room and rate preferences, staff notes, marketing consent and loyalty tier. Hotels can automate booking confirmations, pre-arrival and in-stay messages, post-stay thanks, review requests and occasion greetings. Loyalty settings allow tiers based on stays or spend, points on eligible spending, and member-only rates through the booking engine. Email or SMS campaigns can target guests by factors including nationality, stay dates, room type, spend, loyalty tier or time since their last visit. Privacy controls record consent by guest and channel, include unsubscribe options, and allow profiles to be exported or erased on request. The module is available on Android, iOS and web, and through an API. Annual prices are per property: 325.00 EUR per year for 1–10 rooms, rising by room band to 565.00 EUR per year for 41–50 rooms. Properties with 51 or more rooms receive custom pricing. Prices exclude local taxes; a 14-day trial and 24/7 expert support are listed.
Who it is for
It suits hotels, resorts, guesthouses and other property types seeking guest profiles, automated communications and loyalty tools. Room-band pricing makes the listed plans relevant to properties with up to 50 rooms; larger properties receive custom pricing.
What is good
- Profiles include stay history and room preferences.
- Automates booking, pre-arrival and post-stay messages.
- Loyalty tiers can use stays or guest spending.
- Campaigns can target guests by stay and spend details.
- A 14-day trial and 24/7 expert support are listed.
What to know first
- There is no free plan.
- Plans are billed annually per property.
- Prices exclude local taxes.
- Properties with 51 or more rooms receive custom pricing.
Verdict
Guest CRM & Loyalty combines guest records, messaging, segmentation and loyalty settings for hotel use. Check the room-band pricing and privacy controls against your property's needs before choosing a plan.
HMS Flow Guest CRM & Loyalty plans and pricing
All plansCompared on hospitality CRM software
- Free plan
- No
- Reservation sync
- Yes
- Guest messaging
- Yes
- Loyalty programs
- Yes
- Marketing automation
- Yes
- Guest segmentation
- Yes
- Mobile app
- Yes
