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Best Marketing Automation Software in 2026

Updated

131 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.

131ranked
1free plans on this page
$15/molowest paid tier
4 Oct 2026last checked
  1. 26

    Zoho Marketing Plus

    7.3
    Web
    Free plan
    No
    Paid from
    $25/mo
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    $30/mofirst paid tier About Zoho Marketing PlusVisit site
  2. 27

    WebEngage

    7.3
    WebiOSAndroid
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About WebEngageVisit site
  3. 28

    Salesforce Marketing Cloud Engagement

    7.2
    Free plan
    No
    Paid from
    $2,000/mo
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    $2,000/mofirst paid tier About Salesforce Marketing Cloud EngagementVisit site
  4. 29

    Salesforce Marketing Cloud Account Engagement

    7.2
    Free plan
    No
    Paid from
    $1,250/mo
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    $1,250/mofirst paid tier About Salesforce Marketing Cloud Account EngagementVisit site
  5. 30

    Optimove

    7.2
    Web
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About OptimoveVisit site
  6. 31

    Insider One

    7.2
    Web
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Insider OneVisit site
  7. 32

    Blueshift

    7.2
    Web
    Free plan
    No
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About BlueshiftVisit site
  8. 33

    Customer.io

    7.2
    WebiOSAndroid
    Free plan
    No
    Paid from
    $100/mo
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    $100/mofirst paid tier About Customer.ioVisit site
  9. 34

    E-goi

    7.2
    Web
    Free plan
    Yes
    Paid from
    $11.75/mo
    Email automation
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About E-goiVisit site
  10. 35

    Adobe Campaign

    7.1
    Free plan
    No
    Email automation
    Yes
    Customer journeys
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Adobe CampaignVisit site
  11. 36

    Adobe Journey Optimizer B2B Edition

    7.1
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Adobe Journey Optimizer B2B EditionVisit site
  12. 37

    Listrak

    7.1
    Web
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About ListrakVisit site
  13. 38

    Sailthru

    7.1
    WebiOSAndroid
    Email automation
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About SailthruVisit site
  14. 39

    Creatio Marketing

    7.1
    Web
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    $15/mofirst paid tier About Creatio MarketingVisit site
  15. 40

    Oracle Fusion Cloud Marketing

    7.1
    Web
    Free plan
    No
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Oracle Fusion Cloud MarketingVisit site
  16. 41

    LeadSquared

    7.1
    Free trial
    Free plan
    No
    RecognisedDocumentedFree planFree trialPlatforms
    About LeadSquaredVisit site
  17. 42

    Ontraport

    7.1
    Free trial WebiOSAndroid
    Free plan
    No
    Paid from
    $83/mo
    RecognisedDocumentedFree planFree trialPlatforms
    $83/mofirst paid tier About OntraportVisit site
  18. 43

    HighLevel

    7.1
    Free trial WebiOSAndroid
    Free plan
    No
    Paid from
    $97/mo
    RecognisedDocumentedFree planFree trialPlatforms
    $97/mofirst paid tier About HighLevelVisit site
  19. 44

    Togile CRM

    7.1
    Free planFree trial WebiOSAndroid
    Free plan
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    ₹3,000/mofirst paid tier About Togile CRMVisit site
  20. 45

    Marketeer

    7.1
    Free trial Web
    Free plan
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    £39/mofirst paid tier About MarketeerVisit site
  21. 46

    Bloomreach Engagement

    7.0
    Free plan
    No
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Bloomreach EngagementVisit site
  22. 47

    Acquia Campaign Studio

    7.0
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Acquia Campaign StudioVisit site
  23. 48

    Actito

    7.0
    apiWeb
    Free plan
    No
    Lead scoring
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    €1,750/mofirst paid tier About ActitoVisit site
  24. 49

    Act-On

    7.0
    Web
    Email automation
    Yes
    Customer journeys
    Yes
    Lead scoring
    Yes
    Lead capture forms
    Yes
    RecognisedDocumentedFree planFree trialPlatforms
    About Act-OnVisit site
  25. 50

    Keap

    7.0
    Free trial WebiOSAndroid
    Free plan
    No
    Paid from
    $299/mo
    RecognisedDocumentedFree planFree trialPlatforms
    $299/mofirst paid tier About KeapVisit site

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