BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. Its technology and business intelligence tools support competitive analysis, ecommerce discovery, and lead generation. BuiltWith says it tracks 127,671 web technologies and maintains usage lists for more than 370 million active domains, with over 18 years of historical data available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Future Customers uses technology overlap to suggest potential leads. Users can analyze uploaded website lists and export report metadata or technology matrices to Excel or CSV. BuiltWith provides API access with XML and JSON feeds, plus browser extensions for Chrome, Firefox, and Edge. Individual website lookups are free, and the Free plan allows 10 detailed lookups per day. Paid plans start at $144/yr. Monthly plans have a one-month minimum term; yearly plans have a one-year minimum, and plans can be canceled at any time.
Who it is for
BuiltWith suits sales and research teams looking for website technology profiles, ecommerce prospects, or competitive context. Its API, exports, and CRM integrations may also fit teams connecting research to existing workflows.
What is good
- Tracks 127,671 web technologies.
- Provides over 18 years of historical usage data.
- Reports can be exported to Excel or CSV.
- Browser extensions support Chrome, Firefox, and Edge.
What to know first
- Free plan allows 10 detailed lookups per day.
- Advanced yearly plan has a one-year minimum term.
- Basic monthly plan costs 295.00 USD per month.
Verdict
BuiltWith combines technology research with prospecting and export tools, making it relevant to both analysts and sales teams. The free lookup allowance is limited, while higher-volume access uses paid plans with stated minimum terms.
BuiltWith plans and pricing
All plansCompared on B2B contact data providers
- Free plan
- Yes
