PlayMaker is a web-based platform for managing sports sponsorships and activations. It serves rights holders, brands, and agencies, tracking assets, inventory, deal pipelines, activations, deliverables, and performance metrics across the sponsorship lifecycle. AI Contract Upload extracts assets and obligations from sponsorship agreements, while live inventory updates support proposal building. Ask PlayMaker lets users ask natural-language questions about partnership data. Rights holders have Accounts/CRM, Sales Portal, and Activation Hub modules; brand users can upload finalized contracts, create campaigns from available assets, and manage creative approvals. Listed integrations include Salesforce, QuickBooks, Asana, Wrike, and Digideck. PlayMaker says data is encrypted and backed up, and that it follows GDPR, CCPA, and other privacy standards without selling user data. Customers retain ownership of uploaded data. PlayMaker handles onboarding, which it says takes one week without manual data entry. Plans include live support, ongoing training, and customer-success access. Pricing is tailored to organization size and needs and is available on request.
Who it is for
PlayMaker is aimed at rights holders, brands, and agencies that manage sports sponsorships. Its modules and workflows cover both rights-holder sales and brand campaign approvals.
What is good
- Tracks sponsorship activity across the lifecycle.
- AI Contract Upload extracts assets and obligations.
- Ask PlayMaker accepts natural-language questions about partnership data.
- Customers retain ownership of uploaded data.
- All plans include live support and ongoing training.
What to know first
- Pricing is on request.
- The platform is available on web.
Verdict
PlayMaker brings sponsorship inventory, agreements, proposals, activations, and performance tracking into one platform. Organizations should request pricing and consider whether its web-based workflows and listed modules fit their needs.
PlayMaker plans and pricing
All plansCompared on event sponsorship management software
- Package management
- Yes
- Sponsor pipeline
- Yes
- Contract management
- Yes
- Deliverable tracking
- Yes
- Sponsor reporting
- Yes
