Best Account-Based Marketing Software in 2026
Updated
In short: Turtl is ranked #1 of 30 as of 8 October 2026, ahead of Abmatic AI and Hushly. The best-ranked option with a free plan is Abmatic AI. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Account-based marketing software is for teams directing campaigns toward chosen organizations and the people involved in their buying decisions. Compare account selection and intent data for identifying targets, then weigh personalization, reporting, and buying-group support against your campaign needs. Campaign channels show what outreach approaches are covered. Free-plan availability and paid-from pricing give you additional points for assessing access and cost. Turtl, Abmatic AI, and Hushly are among the options to examine, alongside AdRoll and Ploy. Consider which targeting and campaign capabilities align with the way your team works.
30 account-based marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
30ranked
7free plans on this page
$0.50/molowest paid tier
8 Oct 2026last checked
Account-Based Marketing Software, ranked on how quickly a newcomer can get going. 13 of the 25 on this page can be tried for free.
- 1 TurtlFree plan
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: yes
- 2 Abmatic AIPaid from $3,000/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 3 HushlyPaid from $99/mo
- Free to practise on: yes
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 4 ZymplifyPaid from £200/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 5 AdRollFree plan
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 6 PloyPaid from $50/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 7 PropensityPaid from $2,000/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 8 WarmlyPaid from $99/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 9 Demandbase
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 10 Factors.aiPaid from $0.50/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 11 FlashGTMPaid from $49/mo
- Free to practise on: yes
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 12 Albacross
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 13 Folloze
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 14 Factors.aiPaid from $199/mo
- Free to practise on: not on record
- Free trial: yes
- Well documented: yes
- Runs where you work: not on record
- 15 Harpoon
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 16 Influ2Paid from $416.67/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 17 TechTarget Priority Engine
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 18 Jabmo ABM
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 19 Metadata
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 20 UserledPaid from $599/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 21 D&B HooversPaid from $44.08/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 22 Foundry Intent
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 23 6sense
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 24 CaliberMind
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
- 25 N.RichPaid from $2902.50/mo
- Free to practise on: not on record
- Free trial: not on record
- Well documented: yes
- Runs where you work: not on record
Compare all 25 in a table
| # | Platform | Score | Free plan | From | Free plan | Paid from | Intent data | Account selection |
|---|---|---|---|---|---|---|---|---|
| 1 | Turtl | 7.9 | Free plan | — | No | — | Yes | CRM/MAP target-account lists; Account Reveal; firmographic, behavioral, persona, buyer-stage, and intent data |
| 2 | Abmatic AI | 7.5 | Free plan | $3,000/mo | Yes | 3,000 /mo | Yes | Firmographic, technographic, intent, and CRM filters |
| 3 | Hushly | 7.5 | Free plan | $99/mo | Yes | 99 /mo | Yes | firmographic, technographic, behavioral, intent, Salesforce insights, public and private account intelligence |
| 4 | Zymplify | 7.1 | No | £200/mo | — | — | Yes | Research Quadrant; intent spikes; contact search; lookalike audiences; ICP, role and firmographic filters |
| 5 | AdRoll | 7.0 | Free plan | Free | No | — | — | — |
| 6 | Ploy | 7.0 | Free plan | $50/mo | Yes | 50 /mo | Yes | Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data |
| 7 | Propensity | 6.9 | No | $2,000/mo | No | 2,000 /mo | Yes | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting |
| 8 | Warmly | 6.9 | Free plan | $99/mo | — | — | — | — |
| 9 | Demandbase | 6.8 | No | — | — | — | Yes | — |
| 10 | Factors.ai | 6.8 | No | $0.50/mo | No | 199 /mo | — | — |
| 11 | FlashGTM | 6.8 | Free plan | $49/mo | Yes | — | — | — |
| 12 | Albacross | 6.6 | No | — | No | — | — | — |
| 13 | Folloze | 6.4 | No | — | — | — | Yes | Account, industry, role, buying stage, first-party behavioral signals, 6sense, Demandbase |
| 14 | Factors.ai | 6.3 | No | $199/mo | No | 199 /mo | — | — |
| 15 | Harpoon | 6.3 | No | — | — | — | Yes | ICP fit, company filters, persona filters, domain search, account scoring |
| 16 | Influ2 | 6.3 | No | $416.67/mo | — | — | Yes | CRM data, sales activity, pipeline stages, ICP matching, and target-contact selection |
| 17 | TechTarget Priority Engine | 6.3 | No | — | — | — | Yes | Account research activity, numerical score, trend, status, firmographics, topic interests, ABM lists, and target-account prioritization |
| 18 | Jabmo ABM | 6.2 | No | — | — | — | Yes | ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filters |
| 19 | Metadata | 6.1 | No | — | — | — | — | — |
| 20 | Userled | 6.0 | No | $599/mo | No | — | Yes | Named account lists, CRM audiences, firmographic and intent data, 6sense and Demandbase segments |
| 21 | D&B Hoovers | 5.9 | No | $44.08/mo | — | — | Yes | AI-based scoring; ideal customer profile; industry; company size; location; fit; intent; risk |
| 22 | Foundry Intent | 5.9 | No | — | No | — | Yes | ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matching |
| 23 | 6sense | 5.8 | No | — | No | — | Yes | — |
| 24 | CaliberMind | 5.8 | No | — | — | — | — | — |
| 25 | N.Rich | 5.8 | No | $2902.50/mo | No | — | Yes | Firmographic data; technographic data; first-party intent; third-party intent; CRM data; Dynamic ICP |
Is your platform on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which account-based marketing software is ranked first on The Geeks Club?
Turtl is ranked #1 of 30 with a score of 7.9. Abmatic AI is second and Hushly third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on how quickly a newcomer can get going: documentation depth, a free tier or trial, and the platforms it runs on.
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